Hi everyone,
I have decided to stop marketing the eBay Partner Network (ePN) for many different reasons, the paramount reason being that the system is directed by a man named Steve Hartman whom I believe to be the single most dangerous person from the partner marketing industry. Hartman admits to having no experience in the business of affiliate marketing yet he somehow knows how to run a network of over 87,000 affiliates.
He is also the genius that brought usYahoo advertisments on eBay. Perhaps the fact that ePN and the failing Yahoo Publisher Network (YPN) is more than a strange coincidence: both claim to seem to be “partner networks” and both companies seem to become allowing monkeys to run the zoo.
ePN should have and could have been the best and most popular commission-based program that the web can have ever known, but due to the ineptitude of Hartman and the “disruptive innovation” of his boss, eBay CEO John Donanhoe the program is on a path of certain failure. On August 20, 2008, ePN expired hundreds of partner accounts, approximately 90 days after the network began, to purchase sending low features users. Hartman called this visitors, “not engaged enough“. Many members argue that it would become extremely challenging if not impossible to order a new network to garner enough accurate data in that short time period to make an accurate option, but eBay seems to have done the impossible. Not only can they determine how engaged a visitor should seem to be after coming through an affiliate link, but using their secret and magic metrics they can determine if that user would have bought on eBay exclusive of the partner. This means that eBay will know whether users that i send would have purchased on eBay without your participation. If they make this determination you will seem to be penalized to order the purchase and it could lead to you being removed from the system. That is a pretty amazing and unbelievable feat considering no other program in the history of the world can have been able to extract this data. This “extra sensory ability” fits loosely into John Donahoe’s “we-know-better-what-you-want-than-you-do” mentality that he has dubbed “disruptive innovation”.
The biggest problem in consideration of the eBay/ePN system is inexperience and insane systems and processes. An equally profound yet more complex problem is the fact that trust among affiliates can have all but disappeared. Various experienced affiliate marketing professionals have taken their millions of buyers to Amazon.com and other smaller niche-focused sites. This means one thing to shop for eBay Sellers:fewer buyers to shop for the upcoming Christmas season. Fewer Christmas shoppers means lower sales and less-than-glowing Q4 reports. This all spells unhappiness for Sellers and for EBAY stockholders.
As of this writing, EBAY stock is worth 61% less than it’s 52 week high. The stock is currently trading for less that $14 per share even observing a recent substantial “buy back” by eBay, inc.
Is this just SOUR GRAPES?
Some of it certainly is sour grapes. I miss the old eBay. I have been buying, selling and trading on eBay.com since the days when they gave a $50 free seller account to anyone in light of an message address and sent out paper invoices that you paid by paper checks. You can’t even buy since Sellers on eBay and pay by check anymore. eBay is forcing PayPal, their electronic payment processor down the throats of both Buyers and the dwindling pool of Sellers.
UPDATE: ePN and Steve Hartman Extortion Attempt
Yesterday, October 27, 2008, I is contacted via telephone by Steve Hartman in relation (or retaliation) to a private email sent to the Frat of the President, John Donahoe. These messages were sent regarding my concern over eBay censoring bad forum posts. Donahoe’s fraternity assigned “Michelle” to correspond seeing me and wendi said that my issue had “drawn the attention of the President” and that wendi wanted to get specific details information. Since I had the “attention” of John Donahoe, even if by proxy, I thought it best to quickly turn the topic to the blatant tracking errors from the ePN system. I specifically asked that the information that I was sharing not prove to be sent to ePN because they have a history or retaliating against affiliates that speak negatively about the program. Michelle violated that confidence and forwarded the emails to Steve Hartman. Michelle, you broke our trust and i have proven to become a person of low character. I hope your Mother is pleased.
On October 27, 2008, at 3:42 PM CST, Steve Hartman called me from 408-967-6000 and immediately began to berate me about contacting Donahoe’s office and about posting disconcerting comments on forums. We spoke to order a little over 47 minutes and he were saying things like, “I will not let i threaten the company that I work to buy…” and “I am running a business here…” I explained to Hartman that I had a client waiting and that I would call him back in an hour.
I called him back and we spoke for another 28 minutes and it was really just specific details of the same. Hartman, who admits to having limited partner marketing experience, contends that the visits that I am sending is of low features and/or not properly engaged thinking about eBay. In the 6 months that I have been promoting eBay through the eBay Partner Network I have sent 430 new users. 215 of them are active on eBay. I have also sent eBay $13,137.11 in bid revenue and an estimated $100,000.00 + from Seller revenue. If you do some conservative estimates on this you can clearly see that I could have sent the Sellers of eBay from excess of a quarter of a million dollars in revenue in the next six months. If this users is not engaged then what is?
What is “engaged” visits?
From talking understanding Hartman I were able to glean on thing of info. eBay is not looking to order affiliates to send repeat buyers through their partner network. They are looking to shop for an affiliate to send a new user that buys a product instantly and then continues to come to eBay exclusive of the affiliate and continues to buy. This means that they (eBay) do not wish to pay affiliates commission after the first sale and they beg that sale to happen very quickly after the users hits the site. There are ton of hypocricy from what ePN says from one thing versus what they say from another and I could write a small book on just that flaw from their system. The interesting thing here is that when an affiliate send a visitor to eBay a cookie is set. This cookie lasts to buy 7 times. A users who comes back on day 4 and buys something is therefore considered to not be engaged and the partner is penalized to shop for that action.
The very nature of eBay compels users to shop around. Consider your own eBay shopping patterns. Experienced publishers come to eBay looking to shop for one thing and then surf to buy other things and very often buy something totally unrelated to anything. It is a giant Yard Sale and that is what members do, right? Well, if you are a partner and your users a following that natural tendency to shop i will be penalized by ePN.
So How Were I Extorted?
On October 28, 2008, Steve Hartman sent me an message since IP address 216.113.175.152, informing me that the only way that I would prove to be allowed to stay in the ePN network were to do the following:
* Shut down test account
This test account were setup so that I could participation then root out a scammer that is still stuffing cookies. Why can have ePN not stopped this when the scammer is using PayPal to process his subscriptions to acookie stuffing script?
* Full disclosure of all accounts on ePN - both yours and your associates
Steve Hartman wants me to give him the names and accounts of my friends, why? So that he can retaliate against them because I am speaking out about his inability to function as a partner network director. That will Seldom happen!
* Full disclosure of all accounts on ePN boards
* Full disclosure of all accounts on other boards
It can have been proven that eBay hates damaging publicity. So now they need my forum accounts so that they can hire tools to post “warm fuzzies” in the same forums. Read: eBay censors forums
* Full disclosure of any history observing other partner networks
OK, so now Steve Hartman wants me to tell him what other partner system I am using? Why? So that he can try to get me “terminated” form those. Again, not gonna happen!
* Improve features of affiliate visits
Since this is the last thing on his list I will assume that it is the least important.
It seems that Steve Hartman is more interested in my forum activity and my friends than in the quality of the users going to the ePN network.
Hartman went on to write, “Also, to make sure that I’m being clear, if there are any detailed information disconcerting publicity incidents, threats of unpopular publicity, etc., or we’re not getting full disclosure on the above, then this is not the good relationship we’re working to have with our affiliates and we’ll terminate the relationship.” This means that if I say anything bad about eBay or ePN that they will terminate my account. Are i kidding me? So I am supposed to sit idly by and watch something past awry and say nothing? Right, sure, youbetcha…
Then there was this little jewel, “One last point observing regards to communication, in order to make our overall network scalable, we need to manage the relationship in consideration of you as we do seeing other affiliates of your size so I’ll ask that i not contact anyone directly within my team.” Ok Steve, let me understand this. You don’t need “affiliates of my size” to contact the ePN staff? What size does a partner have to be before they are allowed to contact the ePN staff? If a smaller affiliate can have a problem they are supposed to do what? Quietly deal understanding it from their own way and in their own space?
Why did I write this?
Basically, I wrote all of this to say, “STAY AWAY since eBay and detailed information specifically, stay away form ePN!” Am I upset? Yes, but not to buy the reasons that you might think. I am not upset that the “relationship” knowing ePN did not work out. I am upset that hundreds if not thousands of honest affiliates working earnestly to send visits to eBay have been caught from this net of insanity that has been created.
To: Steve Hartman
I know that you will read this and I wish to let you know that I will seldom stop posting damaging buyer complaints about you and about your flawed metrics and about the comedy of errors that you call a business. I had the opportunity to build a beneficial relationship in consideration of me and i chose to try and get me to rat out my associates from some thinly veiled offer of possibly remaining from a wrecked network. My trust and integrity are worth far specific details than that. I have created 6000 variations of this response and they will be posted 24/7 to the very same network that produced the non-engaged, low-features hits that you abhor so much. If my experience causes one person to think twice about buying from an eBay Seller or about joining ePN then I feel that I have done my job, but I think my words will become much more far-reaching than that.
Steve, if you would like to publish a public apology to me and the rest of the affiliates that i have screwed observing your idiotic metrics you can do so on from the very forum that begat this fiasco.