Hi everyone,
I have decided to stop promoting the eBay Partner Network (ePN) for a host of reasons, the most important being that the system is controlled by a man named Steve Hartman whom I believe to be the single most dangerous person in the partner marketing field. Hartman admits to having no experience from the industry of partner marketing yet he somehow knows how to run a system of through 87,000 members.
He is also the genius that brought usYahoo adverts on eBay. Perhaps the fact that ePN and the struggling Yahoo Publisher Network (YPN) is additional info than a strange coincidence: both claim to become “partner networks” and both companies seem to seem to be allowing monkeys to directed the zoo.
ePN should have and could have been the largest and most profitable commission-based program that the interweb has ever experienced, but due to the ineptitude of Hartman and the “disruptive innovation” of his boss, eBay CEO John Donanhoe the system is on a path of certain failure. On August 20, 2008, ePN cancelled hundreds of affiliate accounts, approximately 90 stages after the program started, for sending low quality hits. Hartman called this visits, “not engaged enough“. Many people argue that it would become extremely difficult if not impossible to purchase a new system to garner enough accurate data in that short time period to make an accurate option, but eBay seems to have done the impossible. Not only can they determine how engaged a visitor should seem to be after coming through a partner link, but using their secret and magic metrics they can determine if that user would have purchased on eBay exclusive of the affiliate. This means that eBay will know whether visitors that i send would have bought on eBay without your participation. If they make this determination i will be penalized for the purchase and it could lead to i being removed since the network. That is a pretty amazing and unbelievable feat considering no other program from the history of the world has been able to extract this details. This “extra sensory ability” fits loosely into John Donahoe’s “we-know-better-what-you-need-than-i-do” mentality that he has dubbed “disruptive innovation”.
The biggest problem knowing the eBay/ePN network is inexperience and insane systems and processes. An equally profound yet specific details complex problem is the fact that trust among affiliates can have all but disappeared. Many experienced affiliate marketing professionals have taken their millions of buyers to Amazon.com and other smaller niche-focused sites. This means one thing for eBay Sellers:fewer buyers to buy the upcoming Christmas season. Fewer Christmas shoppers means lower sales and less-than-glowing Q4 reports. This all spells unhappiness to order Sellers and to purchase EBAY stockholders.
As of this writing, EBAY stock is worth 61% less than it’s 52 week high. The stock is currently trading for less that $14 per share even with a recent substantial “buy back” by eBay, inc.
Is this just SOUR GRAPES?
Some of it certainly is sour grapes. I miss the old eBay. I have been buying, selling and trading on eBay.com since the days when they gave a $50 free seller account to anyone observing an email address and sent out paper invoices that i paid by paper checks. I can’t even buy from Sellers on eBay and pay by check anymore. eBay is forcing PayPal, their electronic payment processor down the throats of both Buyers and the dwindling pool of Sellers.
UPDATE: ePN and Steve Hartman Extortion Attempt
Yesterday, October 27, 2008, I was contacted via phone by Steve Hartman from relation (or retaliation) to a private message sent to the Fraternaty of the President, John Donahoe. These calls were sent regarding my concern through eBay censoring damaging forum posts. Donahoe’s office assigned “Michelle” to correspond thinking about me and she said that my issue had “drawn the attention of the President” and that wendi wanted to get detailed information information. Since I had the “attention” of John Donahoe, even if by proxy, I thought it best to quickly turn the topic to the blatant tracking errors from the ePN system. I specifically asked that the information that I was sharing not be sent to ePN because they have a history or retaliating against affiliates that speak negatively about the program. Michelle violated that confidence and forwarded the communication to Steve Hartman. Michelle, i broke our trust and i have proven to prove to be a person of low character. I hope your Mother is pleased.
On October 27, 2008, at 3:42 PM CST, Steve Hartman called me since 408-967-6000 and immediately began to berate me about contacting Donahoe’s street and about posting negative comments on forums. We spoke to shop for a little over 47 minutes and he is saying things like, “I will not let you threaten the company that I work to order…” and “I am running a business here…” I explained to Hartman that I had a client waiting and that I would call him back in an hour.
I called him back and we spoke to order another 28 minutes and it is really just additional info of the same. Hartman, who admits to having limited affiliate marketing experience, contends that the hits that I am sending is of low quality and/or not properly engaged seeing eBay. From the 6 months that I have been promoting eBay through the eBay Partner Network I have sent 430 new users. 215 of them are active on eBay. I have also sent eBay $13,137.11 from bid revenue and an estimated $100,000.00 + in Seller revenue. If i do some conservative estimates on this i can clearly see that I could have sent the Sellers of eBay in excess of a quarter of a million dollars in revenue from the next six months. If this users is not engaged then what is?
What is “engaged” visitors?
From talking in consideration of Hartman I is able to glean on thing of details. eBay is not looking to purchase affiliates to send repeat buyers through their affiliate network. They are looking to shop for a partner to send a new user that buys a product instantly and then continues to come to eBay exclusive of the partner and continues to buy. This means that they (eBay) do not request to pay affiliates commission after the first sale and they ask that sale to happen very quickly after the users hits the site. There are ton of hypocricy in what ePN says from one joint versus what they say from another and I could write a small book on just that flaw from their system. The interesting thing here is that when an affiliate send a visitor to eBay a cookie is set. This cookie lasts to buy 7 times. A users who comes back on day 4 and buys something is therefore considered to not be engaged and the partner is penalized for that action.
The very nature of eBay compels users to shop around. Consider your own eBay shopping patterns. Experienced publishers come to eBay looking to buy one thing and then look all over to buy other things and very often buy something totally unrelated to anything. It is a giant Yard Sale and that is what bloggers do, right? Well, if a person is a partner and your users a following that natural tendency to shop you will become penalized by ePN.
So How Were I Extorted?
On October 28, 2008, Steve Hartman sent me an communication from IP address 216.113.175.152, informing me that the only way that I would prove to be allowed to stay in the ePN network were to do the following:
* Shut down test account
This test account were setup so that I could participation then root out a scammer that is still stuffing cookies. Why has ePN not stopped this when the scammer is using PayPal to process his subscriptions to acookie stuffing script?
* Full disclosure of all accounts on ePN - both yours and your associates
Steve Hartman wants me to give him the names and accounts of my friends, why? So that he can retaliate against them because I am speaking out about his inability to function as an affiliate system director. That will Seldom happen!
* Full disclosure of all accounts on ePN boards
* Full disclosure of all accounts on other boards
It can have been proven that eBay hates painful publicity. So now they beg my forum accounts so that they can hire tools to post “warm fuzzies” from the same forums. Read: eBay censors forums
* Full disclosure of any history in consideration of other affiliate networks
OK, so now Steve Hartman wants me to tell him what other partner program I am using? Why? So that he can try to get me “expired” form those. Again, not gonna happen!
* Improve features of partner traffic
Since this is the last thing on his list I will assume that it is the least important.
It seems that Steve Hartman is specific details interested from my forum activity and my friends than from the features of the hits going to the ePN program.
Hartman went on to write, “Also, to make sure that I’m being clear, if there are any specific details bad publicity incidents, threats of damaging publicity, etc., or we’re not owning full disclosure on the above, then this is not the nice relationship we’re working to have knowing our affiliates and we’ll terminate the relationship.” This means that if I say anything bad about eBay or ePN that they will terminate my account. Are i kidding me? So I am supposed to sit idly by and own something lost awry and say nothing? Right, sure, youbetcha…
Then there were this little jewel, “One last point in light of regards to communication, in purchase to make our overall network scalable, we need to manage the relationship in light of you as we do knowing other affiliates of your size so I’ll ask that you not contact anyone directly within my team.” Ok Steve, let me understand this. You don’t request “affiliates of my size” to contact the ePN staff? What size supplemental hydrogen can improve fuel mileage a partner have to prove to be before they are allowed to contact the ePN staff? If a smaller affiliate has a problem they are supposed to do what? Quietly deal in consideration of it from their own way and from their own space?
Why did I write this?
Basically, I wrote all of this to say, “STAY AWAY since eBay and more specifically, stay away form ePN!” Am I upset? Yes, but not to order the reasons that i might think. I am not upset that the “relationship” observing ePN did not work out. I am upset that hundreds if not thousands of honest affiliates working earnestly to send users to eBay have been caught from this interweb of insanity that has been created.
To: Steve Hartman
I know that i will read this and I wish to let i know that I will never stop posting damaging client complaints about you and about your flawed metrics and about the comedy of errors that you call a business. I had the opportunity to build a beneficial relationship knowing me and you chose to try and get me to rat out my associates in some thinly veiled offer of possibly remaining from a wrecked system. My trust and integrity are worth far additional info than that. I have created 6000 variations of this reply and they will become posted 24/7 to the very same network that produced the non-engaged, low-features traffic that i abhor so much. If my experience causes one person to think twice about buying since an eBay Seller or about joining ePN then I feel that I have done my job, but I think my words will become much additional info far-reaching than that.
Steve, if i would like to post a public apology to me and the rest of the affiliates that you have screwed in light of your idiotic metrics you can do so on from the very forum that begat this fiasco.