Good day everyone,
I have decided to stop promoting the eBay Partner Network (ePN) to shop for a variety of reasons, the main reason being that the program is directed by a man named Steve Hartman whom I believe to prove to be the single most dangerous person in the affiliate marketing community. Hartman admits to having no experience from the business of affiliate marketing yet he somehow knows how to run a system of over 87,000 marketers.
He is also the genius that brought usYahoo ads on eBay. Perhaps the fact that ePN and the struggling Yahoo Publisher Network (YPN) is detailed information than a strange coincidence: both claim to prove to be “partner networks” and both companies seem to seem to be allowing monkeys to run the zoo.
ePN should have and could have been the greatest and most profitable commission-based network that the web has ever known, but due to the ineptitude of Hartman and the “disruptive innovation” of his boss, eBay CEO John Donanhoe the system is on a path of certain failure. On August 20, 2008, ePN expired hundreds of partner accounts, approximately 90 stages after the system opened, for sending poor quality traffic. Hartman called this users, “not engaged enough“. Many people argue that it would seem to be extremely difficult if not impossible to order a new system to garner enough meaningful data in that short time period to make an accurate decision, but eBay seems to have done the impossible. Not only can they determine how engaged a visitor should seem to be after coming through an affiliate link, but using their secret and magic metrics they can determine if that user would have bought on eBay exclusive of the partner. This means that eBay will know whether people that i send would have bought on eBay without your help. If they make this determination i will be penalized to purchase the purchase and it could lead to you being removed since the system. That is a pretty amazing and unbelievable feat considering no other network in the history of the world has been able to extract this information. This “extra sensory ability” fits loosely into John Donahoe’s “we-know-better-what-you-beg-than-you-do” mentality that he has dubbed “disruptive innovation”.
The biggest problem knowing the eBay/ePN system is inexperience and insane systems and processes. An equally profound yet more complex problem is the fact that trust among affiliates can have all but disappeared. Many experienced partner marketing professionals have taken their millions of buyers to Amazon.com and other smaller niche-focused sites. This means one thing to purchase eBay Sellers:fewer buyers to buy the upcoming Christmas season. Fewer Christmas shoppers means lower sales and less-than-glowing Q4 reports. This all spells unhappiness for Sellers and to purchase EBAY stockholders.
As of this writing, EBAY stock is worth 61% less than it’s 52 week high. The stock is currently trading for less that $14 per share even observing a recent substantial “buy back” by eBay, inc.
Is this just SOUR GRAPES?
Some of it certainly is sour grapes. I miss the old eBay. I have been buying, selling and trading on eBay.com since the days when they gave a $50 free seller account to anyone understanding an email address and sent out paper invoices that you paid by paper checks. You can’t even buy from Sellers on eBay and pay by check anymore. eBay is forcing PayPal, their electronic payment processor down the throats of both Buyers and the dwindling pool of Sellers.
UPDATE: ePN and Steve Hartman Extortion Attempt
Yesterday, October 27, 2008, I is contacted via telephone by Steve Hartman in relation (or retaliation) to a private email sent to the Work of the President, John Donahoe. These communication were sent regarding my concern through eBay censoring disconcerting forum posts. Donahoe’s office assigned “Michelle” to correspond in consideration of me and ms. friesen said that my issue had “drawn the attention of the President” and that she wanted to get more information. Since I had the “attention” of John Donahoe, even if by proxy, I thought it best to quickly turn the topic to the blatant tracking errors from the ePN system. I specifically asked that the information that I is sharing not seem to be sent to ePN because they have a history or retaliating against affiliates that speak negatively about the system. Michelle violated that confidence and forwarded the communication to Steve Hartman. Michelle, i broke our trust and i have proven to prove to be a person of low character. I hope your Mother is pleased.
On October 27, 2008, at 3:42 PM CST, Steve Hartman called me since 408-967-6000 and immediately began to berate me about contacting Donahoe’s work and about posting damaging comments on forums. We spoke to order a little through 47 minutes and he were saying things like, “I will not let i threaten the company that I work for…” and “I am running a business here…” I explained to Hartman that I had a client waiting and that I would call him back from an hour.
I called him back and we spoke to purchase another 28 minutes and it were really just additional info of the same. Hartman, who admits to having limited partner marketing experience, contends that the hits that I am sending is of low features and/or not properly engaged knowing eBay. From the 6 months that I have been marketing eBay through the eBay Partner Network I have sent 430 new users. 215 of them are active on eBay. I have also sent eBay $13,137.11 in bid revenue and an estimated $100,000.00 + from Seller revenue. If i do some conservative estimates on this you can clearly see that I could have sent the Sellers of eBay in excess of a quarter of a million dollars from revenue in the next six months. If this traffic is not engaged then what is?
What is “engaged” visits?
From talking thinking about Hartman I was able to glean on bit of article. eBay is not looking for affiliates to send repeat buyers through their partner network. They are looking to order a partner to send a new user that buys a product instantly and then continues to come to eBay exclusive of the partner and continues to buy. This means that they (eBay) do not request to pay affiliates commission after the first sale and they want that sale to happen very quickly after the users hits the site. There are ton of hypocricy in what ePN says from one thing versus what they say from another and I could write a small book on just that flaw in their system. The interesting thing here is that when an affiliate send a visitor to eBay a cookie is set. This cookie lasts to order 7 stages. A users who comes back on day 4 and buys something is therefore considered to not be engaged and the partner is penalized to purchase that action.
The very nature of eBay compels users to shop around. Consider your own eBay shopping patterns. Experienced publishers come to eBay looking to order one thing and then scour to buy other things and very often buy something totally unrelated to anything. It is a giant Yard Sale and that is what people do, right? Well, if you are an affiliate and your users a following that natural tendency to shop you will become penalized by ePN.
So How Is I Extorted?
On October 28, 2008, Steve Hartman sent me an communication from IP address 216.113.175.152, informing me that the only way that I would be allowed to stay from the ePN system was to do the following:
* Shut down test account
This test account was setup so that I could participation then root out a scammer that is still stuffing cookies. Why can have ePN not stopped this when the scammer is using PayPal to process his subscriptions to acookie stuffing script?
* Full disclosure of all accounts on ePN - both yours and your associates
Steve Hartman wants me to give him the names and accounts of my friends, why? So that he can retaliate against them because I am speaking out about his inability to function as an affiliate network director. That will Seldom happen!
* Full disclosure of all accounts on ePN boards
* Full disclosure of all accounts on other boards
It can have been proven that eBay hates disconcerting publicity. So now they wish my forum accounts so that they can hire tools to post “warm fuzzies” from the same forums. Read: eBay censors forums
* Full disclosure of any history seeing other partner networks
OK, so now Steve Hartman wants me to tell him what other affiliate program I am using? Why? So that he can try to get me “terminated” form those. Again, not gonna happen!
* Improve quality of partner traffic
Since this is the last thing on his list I will assume that it is the least important.
It seems that Steve Hartman is more interested from my forum activity and my friends than in the features of the hits going to the ePN program.
Hartman went on to write, “Also, to make sure that I’m being clear, if there are any specific details disconcerting publicity incidents, threats of damaging publicity, etc., or we’re not owning full disclosure on the above, then this is not the good relationship we’re working to have observing our affiliates and we’ll terminate the relationship.” This means that if I say anything bad about eBay or ePN that they will terminate my account. Are i kidding me? So I am supposed to sit idly by and view something lost awry and say nothing? Right, sure, youbetcha…
Then there was this little jewel, “One last point seeing regards to communication, in order to make our overall network scalable, we need to manage the relationship observing i as we do observing other affiliates of your size so I’ll ask that i not contact anyone directly within my team.” Ok Steve, let me understand this. I don’t beg “affiliates of my size” to contact the ePN staff? What size can help people break fromm from the bonds of high fuel prices a partner have to seem to be before they are allowed to contact the ePN staff? If a smaller partner can have a problem they are supposed to do what? Quietly deal seeing it in their own way and in their own space?
Why did I write this?
Basically, I wrote all of this to say, “STAY AWAY from eBay and additional info specifically, stay away form ePN!” Am I upset? Yes, but not to purchase the reasons that i might think. I am not upset that the “relationship” in consideration of ePN did not work out. I am upset that hundreds if not thousands of honest affiliates working earnestly to send visitors to eBay have been caught from this web of insanity that can have been created.
To: Steve Hartman
I know that you will read this and I beg to let you know that I will never stop posting disconcerting client complaints about you and about your flawed metrics and about the comedy of errors that you call a business. I had the opportunity to build a beneficial relationship in light of me and i chose to try and get me to rat out my associates in some thinly veiled offer of possibly remaining from a wrecked program. My trust and integrity are worth far specific details than that. I have created 6000 variations of this response and they will become posted 24/7 to the very same network that produced the non-engaged, low-features visitors that you abhor so much. If my experience causes one person to think twice about buying since an eBay Seller or about joining ePN then I feel that I have done my job, but I think my words will become much detailed information far-reaching than that.
Steve, if you would like to post a public apology to me and the rest of the affiliates that i have screwed understanding your idiotic metrics you can do so on in the very forum that begat this fiasco.