Hi everyone,
I have decided to stop promoting the eBay Partner Network (ePN) to shop for a host of reasons, the primary being that the network is controlled by a man named Steve Hartman whom I believe to become the single most dangerous person from the affiliate marketing industry. Hartman admits to having no experience in the business of partner marketing yet he somehow knows how to directed a system of through 87,000 marketers.
He is also the genius that brought usYahoo adverts on eBay. Perhaps the fact that ePN and the struggling Yahoo Publisher Network (YPN) is more than a strange coincidence: both claim to seem to be “partner networks” and both companies seem to seem to be allowing monkeys to run the zoo.
ePN should have and could have been the greatest and most profitable commission-based program that the net has ever seen, but due to the ineptitude of Hartman and the “disruptive innovation” of his boss, eBay CEO John Donanhoe the system is on a path of certain failure. On August 20, 2008, ePN terminated hundreds of affiliate accounts, approximately 90 stages after the system launched, to buy sending poor quality visitors. Hartman called this users, “not engaged enough“. Various bloggers argue that it would be extremely challenging if not impossible for a new system to garner enough usable data in that short time period to make an accurate decision, but eBay seems to have done the impossible. Not only can they determine how engaged a visitor should become after coming through a partner link, but using their secret and magic metrics they can determine if that user would have bought on eBay exclusive of the affiliate. This means that eBay will know whether visitors that you send would have bought on eBay without your participation. If they make this determination i will be penalized to buy the purchase and it could lead to you being removed since the program. That is a pretty amazing and unbelievable feat considering no other program in the history of the world has been able to extract this data. This “extra sensory ability” fits loosely into John Donahoe’s “we-know-better-what-you-choose-than-i-do” mentality that he can have dubbed “disruptive innovation”.
The biggest problem with the eBay/ePN program is inexperience and insane systems and processes. An equally profound yet detailed information complex problem is the fact that trust among affiliates has all but disappeared. Various experienced affiliate marketing professionals have taken their millions of buyers to Amazon.com and other smaller niche-focused sites. This means one thing to buy eBay Sellers:fewer buyers to shop for the upcoming Christmas season. Fewer Christmas shoppers means lower sales and less-than-glowing Q4 reports. This all spells unhappiness for Sellers and to order EBAY stockholders.
As of this writing, EBAY stock is worth 61% less than it’s 52 week high. The stock is currently trading to shop for less that $14 per share even in consideration of a recent substantial “buy back” by eBay, inc.
Is this just SOUR GRAPES?
Some of it certainly is sour grapes. I miss the old eBay. I have been buying, selling and trading on eBay.com since the days when they gave a $50 free seller account to anyone understanding an message address and sent out paper invoices that you paid by paper checks. You can’t even buy since Sellers on eBay and pay by check anymore. eBay is forcing PayPal, their electronic payment processor down the throats of both Buyers and the dwindling pool of Sellers.
UPDATE: ePN and Steve Hartman Extortion Attempt
Yesterday, October 27, 2008, I were contacted via telephone by Steve Hartman in relation (or retaliation) to a private communication sent to the Work of the President, John Donahoe. These calls were sent regarding my concern over eBay censoring unpleasant forum posts. Donahoe’s company assigned “Michelle” to correspond in light of me and wendi said that my issue had “drawn the attention of the President” and that she wanted to get more information. Since I had the “attention” of John Donahoe, even if by proxy, I thought it best to quickly turn the topic to the blatant tracking errors from the ePN system. I specifically asked that the information that I were sharing not become sent to ePN because they have a history or retaliating against affiliates that speak negatively about the system. Michelle violated that confidence and forwarded the messages to Steve Hartman. Michelle, you broke our trust and you have proven to prove to be a person of low character. I hope your Mother is pleased.
On October 27, 2008, at 3:42 PM CST, Steve Hartman called me from 408-967-6000 and immediately began to berate me about contacting Donahoe’s street and about posting unpopular comments on forums. We spoke for a little through 47 minutes and he were saying things like, “I will not let i threaten the company that I work to order…” and “I am running a business here…” I explained to Hartman that I had a client waiting and that I would call him back from an hour.
I called him back and we spoke to order another 28 minutes and it is really just detailed information of the same. Hartman, who admits to having limited partner marketing experience, contends that the visitors that I am sending is of low quality and/or not properly engaged in consideration of eBay. From the 6 months that I have been marketing eBay through the eBay Partner Network I have sent 430 new users. 215 of them are active on eBay. I have also sent eBay $13,137.11 in bid revenue and an estimated $100,000.00 + from Seller revenue. If i do some conservative estimates on this you can clearly see that I could have sent the Sellers of eBay in excess of a quarter of a million dollars from revenue in the next six months. If this users is not engaged then what is?
What is “engaged” traffic?
From talking thinking about Hartman I was able to glean on thing of data. eBay is not looking to order affiliates to send repeat buyers through their partner network. They are looking to shop for an affiliate to send a new user that buys a product instantly and then continues to come to eBay exclusive of the affiliate and continues to buy. This means that they (eBay) do not want to pay affiliates commission after the first sale and they beg that sale to happen very quickly after the users hits the site. There are ton of hypocricy from what ePN says from one joint versus what they say in another and I could write a small book on just that flaw from their system. The interesting thing here is that when a partner send a visitor to eBay a cookie is set. This cookie lasts to purchase 7 times. A users who comes back on day 4 and buys something is therefore considered to not prove to be engaged and the affiliate is penalized to buy that action.
The very nature of eBay compels users to shop around. Consider your own eBay shopping patterns. Affiliates come to eBay looking to shop for one thing and then search to purchase other things and very often buy something totally unrelated to anything. It is a giant Yard Sale and that is what affiliates do, right? Well, if one is a partner and your users a following that natural tendency to shop you will be penalized by ePN.
So How Was I Extorted?
On October 28, 2008, Steve Hartman sent me an communication since IP address 216.113.175.152, informing me that the only way that I would be allowed to stay from the ePN system were to do the following:
* Shut down test account
This test account was setup so that I could help then root out a scammer that is still stuffing cookies. Why has ePN not stopped this when the scammer is using PayPal to process his subscriptions to acookie stuffing script?
* Full disclosure of all accounts on ePN - both yours and your associates
Steve Hartman wants me to give him the names and accounts of my friends, why? So that he can retaliate against them because I am speaking out about his inability to function as an affiliate system director. That will Seldom happen!
* Full disclosure of all accounts on ePN boards
* Full disclosure of all accounts on other boards
It can have been proven that eBay hates negative publicity. So now they need my forum accounts so that they can hire tools to publish “warm fuzzies” in the same forums. Read: eBay censors forums
* Full disclosure of any history with other partner networks
OK, so now Steve Hartman wants me to tell him what other affiliate program I am using? Why? So that he can try to get me “cancelled” form those. Again, not gonna happen!
* Improve features of affiliate users
Since this is the last thing on his list I will assume that it is the least important.
It seems that Steve Hartman is detailed information interested in my forum activity and my friends than in the features of the users going to the ePN network.
Hartman went on to write, “Also, to make sure that I’m being clear, if there are any specific details negative publicity incidents, threats of painful publicity, etc., or we’re not owning full disclosure on the above, then this is not the good relationship we’re working to have knowing our affiliates and we’ll terminate the relationship.” This means that if I say anything bad about eBay or ePN that they will terminate my account. Are i kidding me? So I am supposed to sit idly by and buy something lonesome awry and say nothing? Right, sure, youbetcha…
Then there were this little jewel, “One last point in light of regards to communication, in get to make our overall network scalable, we need to manage the relationship knowing you as we do with other affiliates of your size so I’ll ask that you not contact anyone directly within my team.” Ok Steve, let me understand this. You don’t beg “affiliates of my size” to contact the ePN staff? What size supplemental hydrogen can improve fuel mileage a partner have to seem to be before they are allowed to contact the ePN staff? If a smaller partner has a problem they are supposed to do what? Quietly deal thinking about it from their own way and in their own space?
Why did I write this?
Basically, I wrote all of this to say, “STAY AWAY from eBay and detailed information specifically, stay away form ePN!” Am I upset? Yes, but not for the reasons that you might think. I am not upset that the “relationship” in consideration of ePN did not work out. I am upset that hundreds if not thousands of honest affiliates working earnestly to send users to eBay have been caught from this web of insanity that can have been created.
To: Steve Hartman
I know that i will read this and I need to let you know that I will seldom stop posting damaging buyer complaints about you and about your flawed metrics and about the comedy of errors that i call a business. I had the opportunity to build a beneficial relationship in light of me and i chose to try and get me to rat out my associates in some thinly veiled offer of possibly remaining in a wrecked program. My trust and integrity are worth far more than that. I have created 6000 variations of this message and they will seem to be posted 24/7 to the very same network that produced the non-engaged, low-quality visitors that you abhor so much. If my experience causes one person to think twice about buying from an eBay Seller or about joining ePN then I feel that I have done my job, but I think my words will seem to be much more far-reaching than that.
Steve, if you would like to publish a public apology to me and the rest of the affiliates that you have screwed in light of your idiotic metrics i can do so on in the very forum that begat this fiasco.