Hello everyone,
I have decided to stop marketing the eBay Partner Network (ePN) to order many reasons, the paramount reason being that the network is controlled by a man named Steve Hartman whom I believe to seem to be the single most dangerous person in the affiliate marketing industry. Hartman admits to having no experience from the business of partner marketing yet he somehow knows how to controlled a system of through 87,000 partners.
He is also the genius that brought usYahoo advertisments on eBay. Perhaps the fact that ePN and the struggling Yahoo Publisher Network (YPN) is detailed information than a strange coincidence: both claim to be “partner networks” and both companies seem to be allowing monkeys to directed the zoo.
ePN should have and could have been the greatest and most profitable commission-based program that the net has ever experienced, but due to the ineptitude of Hartman and the “disruptive innovation” of his boss, eBay CEO John Donanhoe the program is on a path of certain failure. On August 20, 2008, ePN cancelled hundreds of partner accounts, approximately 90 stages after the system began, to order sending poor features visitors. Hartman called this users, “not engaged enough“. Many experienced publishers argue that it would prove to be extremely challenging if not impossible to order a new network to garner enough meaningful data from that short time period to make an accurate option, but eBay seems to have done the impossible. Not only can they determine how engaged a visitor should prove to be after coming through an affiliate link, but using their secret and magic metrics they can determine if that user would have purchased on eBay exclusive of the partner. This means that eBay will know whether people that i send would have purchased on eBay without your help. If they make this determination you will seem to be penalized for the purchase and it could lead to i being removed since the system. That is a pretty amazing and unbelievable feat considering no other program in the history of the world can have been able to extract this data. This “extra sensory ability” fits loosely into John Donahoe’s “we-know-better-what-i-wish-than-i-do” mentality that he has dubbed “disruptive innovation”.
The biggest problem in consideration of the eBay/ePN system is inexperience and insane systems and processes. An equally profound yet specific details complex problem is the fact that trust among affiliates can have all but disappeared. Many experienced partner marketing professionals have taken their millions of buyers to Amazon.com and other smaller niche-focused sites. This means one thing to shop for eBay Sellers:fewer buyers to purchase the upcoming Christmas season. Fewer Christmas shoppers means lower sales and less-than-glowing Q4 reports. This all spells unhappiness to buy Sellers and to buy EBAY stockholders.
As of this writing, EBAY stock is worth 61% less than it’s 52 week high. The stock is currently trading to buy less that $14 per share even with a recent substantial “buy back” by eBay, inc.
Is this just SOUR GRAPES?
Some of it certainly is sour grapes. I miss the old eBay. I have been buying, selling and trading on eBay.com since the days when they gave a $50 free seller account to anyone seeing an message address and sent out paper invoices that you paid by paper checks. I can’t even buy from Sellers on eBay and pay by check anymore. eBay is forcing PayPal, their electronic payment processor down the throats of both Buyers and the dwindling pool of Sellers.
UPDATE: ePN and Steve Hartman Extortion Attempt
Yesterday, October 27, 2008, I was contacted via telephone by Steve Hartman from relation (or retaliation) to a private email sent to the Frat of the President, John Donahoe. These communication were sent regarding my concern through eBay censoring disconcerting forum posts. Donahoe’s office assigned “Michelle” to correspond thinking about me and wendi said that my issue had “drawn the attention of the President” and that wendi wanted to get detailed information information. Since I had the “attention” of John Donahoe, even if by proxy, I thought it best to quickly turn the topic to the blatant tracking errors in the ePN system. I specifically asked that the information that I was sharing not seem to be sent to ePN because they have a history or retaliating against affiliates that speak negatively about the system. Michelle violated that confidence and forwarded the emails to Steve Hartman. Michelle, i broke our trust and i have proven to prove to be a person of low character. I hope your Mother is pleased.
On October 27, 2008, at 3:42 PM CST, Steve Hartman called me since 408-967-6000 and immediately began to berate me about contacting Donahoe’s frat and about posting damaging comments on forums. We spoke to order a little over 47 minutes and he was saying things like, “I will not let you threaten the company that I work to order…” and “I am running a business here…” I explained to Hartman that I had a client waiting and that I would call him back from an hour.
I called him back and we spoke to shop for another 28 minutes and it was really just specific details of the same. Hartman, who admits to having limited affiliate marketing experience, contends that the visits that I am sending is of low features and/or not properly engaged knowing eBay. From the 6 months that I have been marketing eBay through the eBay Partner Network I have sent 430 new users. 215 of them are active on eBay. I have also sent eBay $13,137.11 from bid revenue and an estimated $100,000.00 + from Seller revenue. If i do some conservative estimates on this i can clearly see that I could have sent the Sellers of eBay from excess of a quarter of a million dollars in revenue in the next six months. If this users is not engaged then what is?
What is “engaged” users?
From talking with Hartman I is able to glean on bit of data. eBay is not looking to order affiliates to send repeat buyers through their affiliate network. They are looking for a partner to send a new user that buys a product instantly and then continues to come to eBay exclusive of the partner and continues to buy. This means that they (eBay) do not choose to pay affiliates commission after the first sale and they request that sale to happen very quickly after the users hits the site. There are ton of hypocricy from what ePN says in one joint versus what they say from another and I could write a small book on just that flaw in their system. The interesting thing here is that when an affiliate send a visitor to eBay a cookie is set. This cookie lasts to order 7 days. A users who comes back on day 4 and buys something is therefore considered to not prove to be engaged and the affiliate is penalized to order that action.
The very nature of eBay compels users to shop around. Consider your own eBay shopping patterns. Affiliates come to eBay looking for one thing and then scour to order other things and very often buy something totally unrelated to anything. It is a giant Yard Sale and that is what bloggers do, right? Well, if one is a partner and your users a following that natural tendency to shop i will be penalized by ePN.
So How Were I Extorted?
On October 28, 2008, Steve Hartman sent me an communication since IP address 216.113.175.152, informing me that the only way that I would prove to be allowed to stay from the ePN network is to do the following:
* Shut down test account
This test account was setup so that I could participation then root out a scammer that is still stuffing cookies. Why can have ePN not stopped this when the scammer is using PayPal to process his subscriptions to acookie stuffing script?
* Full disclosure of all accounts on ePN - both yours and your associates
Steve Hartman wants me to give him the names and accounts of my friends, why? So that he can retaliate against them because I am speaking out about his inability to function as a partner program director. That will Rarely happen!
* Full disclosure of all accounts on ePN boards
* Full disclosure of all accounts on other boards
It can have been proven that eBay hates damaging publicity. So now they ask my forum accounts so that they can hire tools to publish “warm fuzzies” from the same forums. Read: eBay censors forums
* Full disclosure of any history with other partner networks
OK, so now Steve Hartman wants me to tell him what other affiliate network I am using? Why? So that he can try to get me “terminated” form those. Again, not gonna happen!
* Improve features of partner traffic
Since this is the last thing on his list I will assume that it is the least important.
It seems that Steve Hartman is specific details interested in my forum activity and my friends than from the quality of the visitors going to the ePN system.
Hartman went on to write, “Also, to make sure that I’m being clear, if there are any more bad publicity incidents, threats of painful publicity, etc., or we’re not getting full disclosure on the above, then this is not the good relationship we’re working to have knowing our affiliates and we’ll terminate the relationship.” This means that if I say anything bad about eBay or ePN that they will terminate my account. Are i kidding me? So I am supposed to sit idly by and watch something lost awry and say nothing? Right, sure, youbetcha…
Then there were this little jewel, “One last point thinking about regards to communication, in get to make our overall network scalable, we need to manage the relationship thinking about you as we do in consideration of other affiliates of your size so I’ll ask that you not contact anyone directly within my team.” Ok Steve, let me understand this. I don’t need “affiliates of my size” to contact the ePN staff? What size does a partner have to prove to be before they are allowed to contact the ePN staff? If a smaller affiliate can have a problem they are supposed to do what? Quietly deal in light of it in their own way and from their own space?
Why did I write this?
Basically, I wrote all of this to say, “STAY AWAY from eBay and more specifically, stay away form ePN!” Am I upset? Yes, but not to shop for the reasons that you might think. I am not upset that the “relationship” in consideration of ePN did not work out. I am upset that hundreds if not thousands of honest affiliates working earnestly to send users to eBay have been caught in this internet of insanity that can have been created.
To: Steve Hartman
I know that i will read this and I beg to let you know that I will rarely stop posting painful client complaints about you and about your flawed metrics and about the comedy of errors that i call a business. You had the opportunity to build a good relationship understanding me and i chose to try and get me to rat out my associates in some thinly veiled offer of possibly remaining from a wrecked network. My trust and integrity are worth far specific details than that. I have created 6000 variations of this email and they will prove to be posted 24/7 to the very same network that produced the non-engaged, low-quality users that i abhor so much. If my experience causes one person to think twice about buying from an eBay Seller or about joining ePN then I feel that I have done my job, but I think my words will prove to be much detailed information far-reaching than that.
Steve, if you would like to publish a public apology to me and the rest of the affiliates that you have screwed observing your idiotic metrics i can do so on in the very forum that begat this fiasco.