Good day everyone,
I have decided to stop promoting the eBay Partner Network (ePN) to order many reasons, the most important being that the network is controlled by a man named Steve Hartman whom I believe to become the single most dangerous person from the partner marketing industry. Hartman admits to having no experience from the community of affiliate marketing yet he somehow knows how to run a program of through 87,000 partners.
He is also the genius that brought usYahoo ads on eBay. Perhaps the fact that ePN and the struggling Yahoo Publisher Network (YPN) is additional info than a strange coincidence: both claim to prove to be “partner networks” and both companies seem to prove to be allowing monkeys to controlled the zoo.
ePN should have and could have been the largest and most profitable commission-based program that the net can have ever known, but due to the ineptitude of Hartman and the “disruptive innovation” of his boss, eBay CEO John Donanhoe the program is on a path of certain failure. On August 20, 2008, ePN cancelled hundreds of partner accounts, approximately 90 days after the network began, for sending poor features traffic. Hartman called this visits, “not engaged enough“. Various bloggers argue that it would prove to be extremely challenging if not impossible for a new network to garner enough significant data in that short time period to make an accurate option, but eBay seems to have done the impossible. Not only can they determine how engaged a visitor should be after coming through a partner link, but using their secret and magic metrics they can determine if that user would have purchased on eBay exclusive of the affiliate. This means that eBay will know whether users that you send would have purchased on eBay without your help. If they make this determination i will seem to be penalized to order the purchase and it could lead to you being removed from the network. That is a pretty amazing and unbelievable feat considering no other system from the history of the world has been able to extract this information. This “extra sensory ability” fits loosely into John Donahoe’s “we-know-better-what-you-beg-than-you-do” mentality that he can have dubbed “disruptive innovation”.
The biggest problem understanding the eBay/ePN system is inexperience and insane systems and processes. An equally profound yet detailed information complex problem is the fact that trust among affiliates has all but disappeared. Many experienced partner marketing professionals have taken their millions of buyers to Amazon.com and other smaller niche-focused sites. This means one thing to shop for eBay Sellers:fewer buyers to order the upcoming Christmas season. Fewer Christmas shoppers means lower sales and less-than-glowing Q4 reports. This all spells unhappiness to buy Sellers and for EBAY stockholders.
As of this writing, EBAY stock is worth 61% less than it’s 52 week high. The stock is currently trading to purchase less that $14 per share even understanding a recent substantial “buy back” by eBay, inc.
Is this just SOUR GRAPES?
Some of it certainly is sour grapes. I miss the old eBay. I have been buying, selling and trading on eBay.com since the times when they gave a $50 free seller account to anyone with an communication address and sent out paper invoices that i paid by paper checks. You can’t even buy since Sellers on eBay and pay by check anymore. eBay is forcing PayPal, their electronic payment processor down the throats of both Buyers and the dwindling pool of Sellers.
UPDATE: ePN and Steve Hartman Extortion Attempt
Yesterday, October 27, 2008, I is contacted via telephone by Steve Hartman from relation (or retaliation) to a private communication sent to the Office of the President, John Donahoe. These emails were sent regarding my concern over eBay censoring disconcerting forum posts. Donahoe’s frat assigned “Michelle” to correspond with me and ms. friesen said that my issue had “drawn the attention of the President” and that wendi wanted to get more information. Since I had the “attention” of John Donahoe, even if by proxy, I thought it best to quickly turn the topic to the blatant tracking errors from the ePN system. I specifically asked that the information that I is sharing not be sent to ePN because they have a history or retaliating against affiliates that speak negatively about the network. Michelle violated that confidence and forwarded the emails to Steve Hartman. Michelle, you broke our trust and i have proven to be a person of low character. I hope your Mother is pleased.
On October 27, 2008, at 3:42 PM CST, Steve Hartman called me since 408-967-6000 and immediately began to berate me about contacting Donahoe’s frat and about posting bad comments on forums. We spoke to buy a little over 47 minutes and he is saying things like, “I will not let i threaten the company that I work to purchase…” and “I am running a business here…” I explained to Hartman that I had a client waiting and that I would call him back from an hour.
I called him back and we spoke to shop for another 28 minutes and it were really just specific details of the same. Hartman, who admits to having limited partner marketing experience, contends that the traffic that I am sending is of low quality and/or not properly engaged understanding eBay. In the 6 months that I have been marketing eBay through the eBay Partner Network I have sent 430 new users. 215 of them are active on eBay. I have also sent eBay $13,137.11 from bid revenue and an estimated $100,000.00 + from Seller revenue. If you do some conservative estimates on this i can clearly see that I could have sent the Sellers of eBay in excess of a quarter of a million dollars from revenue from the next six months. If this hits is not engaged then what is?
What is “engaged” visits?
From talking understanding Hartman I were able to glean on thought of data. eBay is not looking for affiliates to send repeat buyers through their partner network. They are looking for a partner to send a new user that buys a product instantly and then continues to come to eBay exclusive of the partner and continues to buy. This means that they (eBay) do not request to pay affiliates commission after the first sale and they choose that sale to happen very quickly after the users hits the site. There are ton of hypocricy in what ePN says in one thing versus what they say from another and I could write a small book on just that flaw from their system. The interesting thing here is that when an affiliate send a visitor to eBay a cookie is set. This cookie lasts for 7 stages. A users who comes back on day 4 and buys something is therefore considered to not prove to be engaged and the partner is penalized for that action.
The very nature of eBay compels users to shop around. Consider your own eBay shopping patterns. Experienced publishers come to eBay looking to purchase one thing and then look all over for other things and very often buy something totally unrelated to anything. It is a giant Yard Sale and that is what affiliates do, right? Well, if you are a partner and your users a following that natural tendency to shop i will seem to be penalized by ePN.
So How Was I Extorted?
On October 28, 2008, Steve Hartman sent me an email from IP address 216.113.175.152, informing me that the only way that I would become allowed to stay from the ePN program is to do the following:
* Shut down test account
This test account were setup so that I could help then root out a scammer that is still stuffing cookies. Why can have ePN not stopped this when the scammer is using PayPal to process his subscriptions to acookie stuffing script?
* Full disclosure of all accounts on ePN - both yours and your associates
Steve Hartman wants me to give him the names and accounts of my friends, why? So that he can retaliate against them because I am speaking out about his inability to function as an affiliate program director. That will Never happen!
* Full disclosure of all accounts on ePN boards
* Full disclosure of all accounts on other boards
It has been proven that eBay hates painful publicity. So now they choose my forum accounts so that they can hire tools to post “warm fuzzies” from the same forums. Read: eBay censors forums
* Full disclosure of any history thinking about other partner networks
OK, so now Steve Hartman wants me to tell him what other affiliate network I am using? Why? So that he can try to get me “terminated” form those. Again, not gonna happen!
* Improve features of partner traffic
Since this is the last thing on his list I will assume that it is the least important.
It seems that Steve Hartman is specific details interested in my forum activity and my friends than in the features of the users going to the ePN program.
Hartman went on to write, “Also, to make sure that I’m being clear, if there are any more unpopular publicity incidents, threats of painful publicity, etc., or we’re not owning full disclosure on the above, then this is not the nice relationship we’re working to have thinking about our affiliates and we’ll terminate the relationship.” This means that if I say anything bad about eBay or ePN that they will terminate my account. Are i kidding me? So I am supposed to sit idly by and order something past awry and say nothing? Right, sure, youbetcha…
Then there was this little jewel, “One last point seeing regards to communication, from purchase to make our overall network scalable, we need to manage the relationship knowing you as we do observing other affiliates of your size so I’ll ask that you not contact anyone directly within my team.” Ok Steve, let me understand this. You don’t want “affiliates of my size” to contact the ePN staff? What size really works an affiliate have to become before they are allowed to contact the ePN staff? If a smaller partner has a problem they are supposed to do what? Quietly deal with it from their own way and in their own space?
Why did I write this?
Basically, I wrote all of this to say, “STAY AWAY since eBay and detailed information specifically, stay away form ePN!” Am I upset? Yes, but not for the reasons that you might think. I am not upset that the “relationship” in light of ePN did not work out. I am upset that hundreds if not thousands of honest affiliates working earnestly to send hits to eBay have been caught in this web of insanity that has been created.
To: Steve Hartman
I know that i will read this and I beg to let i know that I will seldom stop posting unpleasant client complaints about i and about your flawed metrics and about the comedy of errors that you call a business. I had the opportunity to build a beneficial relationship seeing me and i chose to try and get me to rat out my associates from some thinly veiled offer of possibly remaining in a wrecked network. My trust and integrity are worth far specific details than that. I have created 6000 variations of this response and they will seem to be posted 24/7 to the very same network that produced the non-engaged, low-quality traffic that you abhor so much. If my experience causes one person to think twice about buying since an eBay Seller or about joining ePN then I feel that I have done my job, but I think my words will be much additional info far-reaching than that.
Steve, if i would like to post a public apology to me and the rest of the affiliates that i have screwed observing your idiotic metrics i can do so on from the very forum that begat this fiasco.