Good day everyone,
I have decided to stop marketing the eBay Partner Network (ePN) to purchase many reasons, the main reason being that the system is directed by a man named Steve Hartman whom I believe to seem to be the single most dangerous person in the affiliate marketing community. Hartman admits to having no experience from the community of partner marketing yet he somehow knows how to controlled a system of over 87,000 partners.
He is also the genius that brought usYahoo ads on eBay. Perhaps the fact that ePN and the struggling Yahoo Publisher Network (YPN) is more than a strange coincidence: both claim to prove to be “partner networks” and both companies seem to become allowing monkeys to run the zoo.
ePN should have and could have been the largest and most profitable commission-based program that the interweb has ever known, but due to the ineptitude of Hartman and the “disruptive innovation” of his boss, eBay CEO John Donanhoe the system is on a path of certain failure. On August 20, 2008, ePN terminated hundreds of partner accounts, approximately 90 days after the program opened, to purchase sending poor quality visitors. Hartman called this visits, “not engaged enough“. Many affiliates argue that it would be extremely challenging if not impossible to shop for a new program to garner enough usable data in that short time period to make an accurate decision, but eBay seems to have done the impossible. Not only can they determine how engaged a visitor should prove to be after coming through an affiliate link, but using their secret and magic metrics they can determine if that user would have bought on eBay exclusive of the affiliate. This means that eBay will know whether people that i send would have purchased on eBay without your participation. If they make this determination i will be penalized to purchase the purchase and it could lead to i being removed from the network. That is a pretty amazing and unbelievable feat considering no other network from the history of the world has been able to extract this article. This “extra sensory ability” fits loosely into John Donahoe’s “we-know-better-what-i-choose-than-i-do” mentality that he can have dubbed “disruptive innovation”.
The biggest problem with the eBay/ePN system is inexperience and insane systems and processes. An equally profound yet additional info complex problem is the fact that trust among affiliates has all but disappeared. Many experienced partner marketing professionals have taken their millions of buyers to Amazon.com and other smaller niche-focused sites. This means one thing to buy eBay Sellers:fewer buyers for the upcoming Christmas season. Fewer Christmas shoppers means lower sales and less-than-glowing Q4 reports. This all spells unhappiness to buy Sellers and to buy EBAY stockholders.
As of this writing, EBAY stock is worth 61% less than it’s 52 week high. The stock is currently trading to order less that $14 per share even with a recent substantial “buy back” by eBay, inc.
Is this just SOUR GRAPES?
Some of it certainly is sour grapes. I miss the old eBay. I have been buying, selling and trading on eBay.com since the days when they gave a $50 free seller account to anyone with an message address and sent out paper invoices that i paid by paper checks. You can’t even buy from Sellers on eBay and pay by check anymore. eBay is forcing PayPal, their electronic payment processor down the throats of both Buyers and the dwindling pool of Sellers.
UPDATE: ePN and Steve Hartman Extortion Attempt
Yesterday, October 27, 2008, I were contacted via phone by Steve Hartman in relation (or retaliation) to a private email sent to the Fraternity of the President, John Donahoe. These communication were sent regarding my concern through eBay censoring unpleasant forum posts. Donahoe’s street assigned “Michelle” to correspond thinking about me and ms. friesen said that my issue had “drawn the attention of the President” and that she wanted to get specific details information. Since I had the “attention” of John Donahoe, even if by proxy, I thought it best to quickly turn the topic to the blatant tracking errors from the ePN system. I specifically asked that the information that I is sharing not become sent to ePN because they have a history or retaliating against affiliates that speak negatively about the program. Michelle violated that confidence and forwarded the communication to Steve Hartman. Michelle, i broke our trust and i have proven to prove to be a person of low character. I hope your Mother is pleased.
On October 27, 2008, at 3:42 PM CST, Steve Hartman called me from 408-967-6000 and immediately began to berate me about contacting Donahoe’s frat and about posting unpopular comments on forums. We spoke to shop for a little through 47 minutes and he is saying things like, “I will not let i threaten the company that I work to purchase…” and “I am running a business here…” I explained to Hartman that I had a client waiting and that I would call him back in an hour.
I called him back and we spoke for another 28 minutes and it is really just specific details of the same. Hartman, who admits to having limited affiliate marketing experience, contends that the visitors that I am sending is of low quality and/or not properly engaged in consideration of eBay. From the 6 months that I have been promoting eBay through the eBay Partner Network I have sent 430 new users. 215 of them are active on eBay. I have also sent eBay $13,137.11 in bid revenue and an estimated $100,000.00 + from Seller revenue. If i do some conservative estimates on this you can clearly see that I could have sent the Sellers of eBay from excess of a quarter of a million dollars in revenue in the next six months. If this visits is not engaged then what is?
What is “engaged” hits?
From talking with Hartman I were able to glean on thing of details. eBay is not looking to purchase affiliates to send repeat buyers through their partner network. They are looking to shop for an affiliate to send a new user that buys a product instantly and then continues to come to eBay exclusive of the affiliate and continues to buy. This means that they (eBay) do not need to pay affiliates commission after the first sale and they wish that sale to happen very quickly after the users hits the site. There are ton of hypocricy from what ePN says in one place versus what they say in another and I could write a small book on just that flaw from their system. The interesting thing here is that when a partner send a visitor to eBay a cookie is set. This cookie lasts to shop for 7 stages. A users who comes back on day 4 and buys something is therefore considered to not become engaged and the partner is penalized to buy that action.
The very nature of eBay compels users to shop around. Consider your own eBay shopping patterns. Affiliates come to eBay looking to order one thing and then scour to shop for other things and very often buy something totally unrelated to anything. It is a giant Yard Sale and that is what members do, right? Well, if one is a partner and your users a following that natural tendency to shop i will become penalized by ePN.
So How Was I Extorted?
On October 28, 2008, Steve Hartman sent me an message since IP address 216.113.175.152, informing me that the only way that I would seem to be allowed to stay from the ePN system were to do the following:
* Shut down test account
This test account were setup so that I could participation then root out a scammer that is still stuffing cookies. Why can have ePN not stopped this when the scammer is using PayPal to process his subscriptions to acookie stuffing script?
* Full disclosure of all accounts on ePN - both yours and your associates
Steve Hartman wants me to give him the names and accounts of my friends, why? So that he can retaliate against them because I am speaking out about his inability to function as a partner program director. That will Never happen!
* Full disclosure of all accounts on ePN boards
* Full disclosure of all accounts on other boards
It can have been proven that eBay hates damaging publicity. So now they wish my forum accounts so that they can hire tools to post “warm fuzzies” from the same forums. Read: eBay censors forums
* Full disclosure of any history understanding other partner networks
OK, so now Steve Hartman wants me to tell him what other partner system I am using? Why? So that he can try to get me “terminated” form those. Again, not gonna happen!
* Improve features of partner visitors
Since this is the last thing on his list I will assume that it is the least important.
It seems that Steve Hartman is detailed information interested in my forum activity and my friends than in the quality of the traffic going to the ePN system.
Hartman went on to write, “Also, to make sure that I’m being clear, if there are any more negative publicity incidents, threats of unpopular publicity, etc., or we’re not getting full disclosure on the above, then this is not the good relationship we’re working to have observing our affiliates and we’ll terminate the relationship.” This means that if I say anything bad about eBay or ePN that they will terminate my account. Are you kidding me? So I am supposed to sit idly by and watch something lost awry and say nothing? Right, sure, youbetcha…
Then there were this little jewel, “One last point observing regards to communication, in order to make our overall network scalable, we need to manage the relationship knowing you as we do understanding other affiliates of your size so I’ll ask that you not contact anyone directly within my team.” Ok Steve, let me understand this. You don’t wish “affiliates of my size” to contact the ePN staff? What size can help people break fromm from the bonds of high fuel prices a partner have to be before they are allowed to contact the ePN staff? If a smaller affiliate has a problem they are supposed to do what? Quietly deal understanding it from their own way and in their own space?
Why did I write this?
Basically, I wrote all of this to say, “STAY AWAY from eBay and specific details specifically, stay away form ePN!” Am I upset? Yes, but not to buy the reasons that i might think. I am not upset that the “relationship” observing ePN did not work out. I am upset that hundreds if not thousands of honest affiliates working earnestly to send visits to eBay have been caught in this web of insanity that can have been created.
To: Steve Hartman
I know that you will read this and I choose to let you know that I will never stop posting unpleasant buyer complaints about i and about your flawed metrics and about the comedy of errors that i call a business. I had the opportunity to build a positive relationship with me and you chose to try and get me to rat out my associates in some thinly veiled offer of possibly remaining from a wrecked program. My trust and integrity are worth far more than that. I have created 6000 variations of this response and they will become posted 24/7 to the very same network that produced the non-engaged, low-quality hits that you abhor so much. If my experience causes one person to think twice about buying from an eBay Seller or about joining ePN then I feel that I have done my job, but I think my words will prove to be much detailed information far-reaching than that.
Steve, if you would like to publish a public apology to me and the rest of the affiliates that i have screwed knowing your idiotic metrics you can do so on from the very forum that begat this fiasco.